Jill Britton

After graduating from University, Jill worked for six years as a classically trained FMCG marketer for United Biscuits.  Jill joined the Tussauds Group in 1993 as Marketing Director for Alton Towers and within two years was promoted to the main Board as the Executive Director responsible for Brands and Strategy.  The role encompassed business and marketing strategy across the eleven attractions in the Group as well as potential new acquisitions and developments.  Key achievements during her tenure include: the delivery of the Alton Towers Hotel; the acquisition and commercial turn-around of Thorpe Park; the creation of the Group’s first e-strategy delivery of an industry break-through e-ticketing initiative; the creation and delivery of a group-wide business strategy process and last but not least, the management buy-out of The Tussauds Group from Pearson to the venture capitalists Charterhouse.

Since operating independently, Jill has led a number of types of project across a variety of clients including:

• An on-going involvement with the Battersea Power Station project, including the development of the consumer proposition, deriving competitive advantage through guest services and the production of a robust volumetric modelling programme to help secure funding and tenant interest
• The national roll-out of an investment prioritisation strategy for English Heritage
• A feasibility study and concept development exercise for Bristol Zoo Gardens’ new conservation park
• Concept development work for Ferrari World in Abu Dhabi
• The creation of a feasibility study to support financing for a proposed new scuba diving attraction
• The development of a business plan to justify investment in visitor facilities at the Royal Horticultural Garden Hyde Hall in Essex

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The Team

Jill Britton

Nancy McGrath

Michael Jolly, CBE

Anne Millett

Andrew Potter