Jill Britton

After graduating from University, Jill worked for six years as a classically trained FMCG marketer for United Biscuits/UB Ross Youngs where she project managed and developed the launch of the Linda McCartney range of vegetarian food.

Jill joined The Tussauds Group in 1993 as Marketing Director for Alton Towers and within two years was promoted to the main Board as the Executive Director responsible for Brands and Strategy. The role encompassed business and marketing strategy across the eleven attractions in the Group as well as potential new acquisitions and developments.

Key achievements during her tenure include:

  • the delivery of the Alton Towers Hotel;
  • the acquisition and commercial turn-around of Thorpe Park;
  • the creation of the Group’s first e-strategy delivery of an industry break-through e-ticketing initiative;
  • the development and delivery of a group-wide business strategy process and;
  • the management buy-out of The Tussauds Group from Pearson to the venture capitalists Charterhouse.

Since co-founding Britton McGrath Associates in 2001, Jill has led a number of types of project across a variety of clients including:

  • extensive, multi-disciplinary stakeholder consultancy and Masterplanning for the Bletchley Park Trust
  • master planning on Wakehurst for the Royal Botanical Gardens, Kew
  • business planning in support of their £2.8m HLF bid for the National Memorial Arboretum in Staffordshire on behalf of the Royal British Legion
  • business planning and HLF support for the British Postal Museum and Archive
  • master planning for Westminster Abbey
  • business Planning for the Windsor Great Park Estate, focussing on The Savill Garden, Valley Gardens and Virginia Water following the investment in the landmark new Savill Garden visitor centre.
  • now working with the Crown Estate on Windsor in a non-executive advisory capacity to support the Deputy Ranger with future strategy and the business transformation process